SPOTLIGHT ON: CURE COCONUTS

Written by Nicole Najafi — November 25, 2019

With more potassium than four bananas, and 8 - 10 times more potassium than a sports drink, coconut water packs quite a punch. It’s been shown to replenish body fluids better than water alone, and is chock full of antioxidants, magnesium, calcium, and other nutrients that do wonders for the body, mind, and spirit. Coconut water is nature’s gift to athletes (and all humans, really). That’s why we use coconut water powder as our source of potassium to make up our hydration formula.

Wait, Coconut Water...Powder?

That’s right. If you’ve ever wondered how coconut water can exist in powder form, we’re ready to spill the beans. We evaporate the H2O out of coconut water while maintaining all of the vital nutrients. So when you mix a stick of Cure into your glass of water, you are recreating fresh coconut water as though it’s been freshly plucked from a tree in the Philippines. Neat, huh?

But Why Powder?

Two words: carbon emissions. Shipping liquid is incredibly bulky and storage-intensive. And 95% of coconut water is pure water. That’s a big environmental impact just to ship plain water from point A to point B. By shipping the nutrients in powder form, we reduce our carbon emissions to a bare minimum. Cure gets all of the benefits and vitality of coconut water in the most eco-friendly way possible. Win-win!