Two people sitting by a pool, holding drinks and clinking glasses.

THE CHALLENGE

75% of Americans are dehydrated.

Cure's on a mission to help you drink more water and actually feel it work. We use a science-backed electrolyte formula made with plant-based ingredients, for people who care about what goes into their body. A refreshingly simple way to hydrate.

OUR APPROACH

Hydration supports clarity, energy and overall vitality

Let's be real, who doesn't want to drink more water? But water alone is not enough to hydrate effectively. There are countless hydration brands that claim to have the answer, but fill their products with questionable ingredients or lean on flashy, science-y claims that oversell the benefits.

We create delicious and effective products that empower you to live a better, healthier life everyday.

Founder Story

It all started with hydration.

Exercise is supposed to make you feel energized, but I would often get headaches and nausea after a long run or bike ride. It turns out I was just dehydrated along with 75% of America. I tried to drink more water, but even when I did, it wasn't enough.

Then I found out that hydration isn't just about drinking water.

You also need to replace electrolytes lost through sweat, sleep, drinking alcohol and regular daily life. Water alone can't do that. When I looked at the electrolyte drinks out there, I was shocked. They were all neon colored and full of sugar and artificial ingredients.

So I decided to make my own an electrolyte drink mix with only plant based, non GMO ingredients that tastes as good as it feels. Because when it comes to our health, we shouldn't have to make trade offs.

Since 2019, we've expanded to 21,000 stores and counting.

We launched in 50 retail stores with a simple mission: make clean, effective hydration easier to find. It didn’t take long to see how many people were looking for a better way to hydrate.

Now in 4,000 stores, we introduced an improved formula and grew our small but mighty team, setting the foundation for everything that came next.

With nearly 5,000 doors, we entered premier retailers like Erewhon and Gelson’s and deepened our presence in natural and specialty grocery.

We unveiled a full brand refresh at Expo West and reached 10,000 doors, making it easier than ever to spot Cure on shelves across the country.

We continued scaling into major national retailers like Kroger, Albertsons, and H-E-B, growing to 12,000 doors and earning a spot on the Inc. 5000 list as one of the fastest-growing companies in the U.S.

At 15,000 doors and with the launch of Cure Kids, we expanded our lineup and brought better hydration to even more families, while again being recognized on the Inc. 5000 list.

Now in 21,000 doors and still growing, Cure is evolving from a hydration brand into an everyday wellness essential with the launch of our Energy drink mix and continued national expansion.