New in: Summer in a sip

Peach Mango tastes like you're somewhere warmer. Hydrate for 15% off with code PEACHMANGO15

Flavors kids ask for more of

A kid-friendly electrolyte mix made with real ingredients - no added sugar, no artificial anything

Real ingredients, smarter energy

Made with 100mg of caffeine with added L-theanine for focus without the crash.

Give your water a plus-one

Science-backed hydration made with coconut water, pink Himalayan salt, and real fruit.

  • Advanced Hydration
  • Plant Based
  • No Added Sugar
  • Paleo Friendly
  • Vegan Formula
  • Gluten Free
  • Allergen Friendly
  • Non-GMO
  • Pregnancy Safe
  • Breastfeeding Safe
Hydration
Hydration

Hydration

Water, but better. A science-backed blend of electrolytes, coconut water, and real fruit, made for daily hydration.

1
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Peach and mango iced cocktail with peach slices, ice, and condensation in a curvy glass
WHO GOLD STANDARDORS Formula

We didn’t invent hydration science. We just made it taste better.

Cure is based on ORS, or oral rehydration solution: a specific balance of electrolytes and glucose designed to help your body absorb water more efficiently. If you need any proof it works, it was designed by the World Health Organization. We use that same science, with real ingredients and refreshing flavors for everyday hydration.

  • Na+
    Sodium75 mmol/L

    Creates the osmotic gradient that draws water into the bloodstream

  • K+
    Potassium20 mmol/L

    Regulates electrolyte balance and maintains cellular function

  • C6H12O6
    Glucose75 mmol/L

    Activates the sodium–glucose co-transport mechanism for rapid uptake

More on the science
water background

More science. Less sugar.

Most hydration mixes are overloaded with sugar or underpowered in function. Cure hits the sweet spot: science-backed electrolytes, real ingredients, and doesn’t taste like a salt packet.

Sports Drinks
Coconut Water
Other Hydration Mixes
25
calories
↑ 4.5x more calories
112
calories
↑ 4.8x more calories
120
calories
↑ 1.8x more calories
45
calories
0g
added sugar
↑ 27g more added sugar
27g
added sugar
↑ 28g more sugar
28g
sugar
↑ 11g more added sugar
11g
added sugar
Perfectly balanced electrolytes and plant-based ingredients
Added sugar and made with artificial ingredients
Unbalanced electrolytes (low sodium, high sugar)
Synthetic ingredients and added sugars

Based on a 16 fl oz serving

Sports Drinks
25
calories
↑ 4.5x more calories
112
calories
0g
added sugar
↑ 27g more added sugar
27g
added sugar
Perfectly balanced electrolytes and plant-based ingredients
Added sugar and made with artificial ingredients

Based on a 16 fl oz serving

By the numbers

Daily hydration that sticks.

We asked customers how Cure fits into their day-to-day routines. The results were refreshing.

0%

drink Cure at least 3x a week—and more than half drink it daily

0%

choose Cure because it’s made with real ingredients

0%

say Cure helps them drink more water

0%

use Cure as their only hydration brand

*Based on a post-purchase survey of verified Cure customers

"Gwyneth Paltrow’s miracle health hack — an electrolyte powder that prevents dehydration without the added sugars of a sports drink."
"Cure really is the best—their beverages meet the criteria of thirst-quenching and healthy and, as an ORS, they are scientifically proven to hydrate at a cellular level."
2026 Women’s Health Fitness Award Winner - Best Electrolytes
"Whether you need a refreshing boost of hydration or need to handle a hangover, Cure has got your back."
"Now, more than ever, consumers are prioritizing health in their daily lives and looking for products that are not only effective but better-for-you."
"Gwyneth Paltrow’s miracle health hack — an electrolyte powder that prevents dehydration without the added sugars of a sports drink."

Expert eyes on every sip.

Our medical advisors bring expertise across women’s health, nutrition, pediatrics, sports medicine, and more—helping keep every product grounded in real science.

MEET THE BOARD

35+ MEDICAL ADVISORS ACROSS

  • Women's Health OB-GYN · Maternal Medicine
  • Nutrition & Dietetics RD · Sports Nutrition
  • Pediatrics Infant & Child Health
  • Sports Medicine Performance & Recovery
  • Internal Medicine & more General Practice · ER

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