75% of Americans are dehydrated — which means you’re probably one of them. You might think that means “drink more water,” but science shows it’s so much more than that. When you sweat, you lose electrolytes (mostly sodium) — whether you’re training for a triathlon or even just sprinting to catch the subway. Replacing those electrolytes is the secret to staying hydrated, and when you forget about them, that cup of afternoon coffee won’t help you fight the inevitable crash that follows.
That’s where Cure comes in. The natural electrolytes in each pack of Cure help you rebalance and hydrate more effectively than water alone. So you can move out of that 75% statistic and on with your day.
Loss of Focus
Welcome to the gold standard of hydration. It’s called Oral Rehydration Solution (ORS) - a formula originally developed by the World Health Organization that packs a hydration punch as effective as an IV drip. When glucose and electrolytes are perfectly balanced, the combination creates a hydration superhighway through the body’s sodium-glucose cotransport mechanism. While that might sound like something from a sci-fi movie, it actually just means sodium and glucose work together to create an osmotic force that allows water, sodium and potassium to be pulled directly into your system. Since its inception, ORS has saved over 50 million lives from severe dehydration around the world. And we pack that same hydrating power into each and every serving of Cure. We think that’s pretty ORS-some. (Sorry, we had to.)
When we consume water & nutrients through food, most of it gets absorbed in the small intestine.
When you have the perfect ratio of glucose to electrolytes, they work together to open a gate directly into your bloodstream earlier on in the digestion process.
This allows them to pass through the intestinal wall helping to replenish the body. Due to osmotic pressure, water gets pulled along for the ride, resulting in immediate hydration.
Unlike the sugary, fluorescent-blue sports drinks from your past, Cure was formulated for effective hydration without all the junk. Cure has 4x the electrolytes of leading sports drinks and is made with real ingredients like organic coconut water, pink Himalayan salt, and lemon juice. No added sugar or anything artificial - just the ingredients your body needs for optimal daily hydration. Say hello to the sports drink of adulthood.
We'll also keep you updated on new products, sweet offers, and all that good stuff.